Market Research Outsourcing Benefits

Benefits of Market Research Outsourcing





Today’s competitive and complex global market condition makes it compulsory for every business to collect and analyse up-to-date information on current market trends, competitive positioning and customer opinions. Today Company’s strategic goal is just not profits but profit with growth, competitive advantage and customer satisfaction.





Business Demands, Challenges and Need for Market Research:





1. Demand for New Organisation Structure and Visionary Decision Making


2. Complex, Global and Targeted Marketing Strategies over High Competition


3. Information Technology (IT) and Marketing


4. Gen-X Customers and Expectation


5. Optimum Resources Utilization






It is a must for companies today to make a proper marketing intelligence collection, storage and analysis infrastructure with reliable information sources. Market Research team is a profit centre but companies generally are cautious over hiring and maintaining this high cost team. Many large corporation while opts to have an in-house team and outsource high end work occasionally; small and mid-sized companies prefers outsourcing the work to experience Market Research firms. Below, I have listed some of the advantages of outsourcing market research.





Benefits/Advantages of Outsourcing Market Research Work
High-End Specialization – Experienced market research team using high-end tools and techniques for market research
Secure and Confidential Research – Market Research firms provides anonymity and confidential market research experience to companies who are not comfortable sharing their name to their prospects or customers.
Unbiased Research – Companies tend to be biased while doing competitive analysis or competitive product analysis. Outsourcing market research gives companies reliable and unbiased research results
Access to varied industries related data and information – Market Research companies are constantly into collecting and analysing data for different industries with talented research professionals having varied industry knowledge.


Cost savings


What are your opinions about market research outsourcing? Outsource it or not?






To learn more about how aMarketForce can help you with in Market Research, please visit:

http://www.amarketforce.com/marketresearch.php




aMarketForce


2nd Floor, Shapath II,


S G Highway, Bodakdev,


Ahmedabad – 380015, INDIA


Phone: +91 (79) 40241600


Email: info@amarketforce.com

Market Research Services News – aMarketForce successfully completes Phase I of a Market Research Project

San Jose, CA October 25, 2010

aMarketForce, a B2B marketing services and market research company announced today that it has successfully completed Phase 1 of a Market Research Project for its client in US. The research work included intensive market Intellectual Property (IP) patent research, analysis and data mining.

“The client had a very specific and long term requirement for Intellectual Property (IP) patent research and analysis. After one year of extensive research work, we successfully completed Phase I. The client is very happy with our efforts,” quoted Reshma Nigam, CEO of aMarketForce. “Business Market Research and IP Research are strategic areas which directly relates to market share. We function as a strategic research division for our clients giving them a competitive edge at affordable costs,” added Nigam.

A business can easily lose its authority by failing to keep up-to-date on latest market trends, customer opinions, and competitor’s positioning. aMarketForce’s market research outsourcing services provides its clients’ with in-depth insight into their marketing space. aMarketForce’s diligent and knowledgeable market research analysts provides clients with regular updates on competitive new product announcements, competitive analysis, product pricing comparisons, customer opinions and satisfaction, current and future market trends, and much more. aMarketForce excels in providing market research services in the high-tech and life sciences sectors.

Request a quote for market research: http://www.amarketforce.com/quote.php

About aMarketForce

aMarketForce, the marketing subsidiary of V-Soft, Inc., is a Silicon Valley company that provides marketing, sales and customer support from its facilities in India. aMarketForce’s services cover all aspects of marketing communications such as prospect database development, database pre-qualification, database validation and cleansing, lead generation, email campaign management, market research, SEO services, PPC campaign management, website maintenance, inbound support – customer support, technical support, pre-sales/post-sales, and virtual assistant services. aMarketForce serves as a reliable business partner that adds value to an organization and provides competent, trustworthy support.

The company specializes in providing its clients with critical sales, marketing and support services required for increasing revenue and maximizing shareholder value. Operating from its offshore centers allows aMarketForce to provide its clients high value at low costs. aMarketForce accepts complete project responsibility, builds team around its customers’ domain, and provides unparalleled returns.

Additional information about aMarketForce can be found at www.amarketforce.com. For further inquiries call Durga Sharma, Marketing Communications Manager at 408-342-1700 or email at dsharma@amarketforce.com.

Ref:
http://www.amarketforce.com/aMarketForce_successfully_completes_Phase_I_of_Market_Research_Project.php

News :
aMarketForce successfully completes Phase I of a Market Research Project
Summary:
aMarketForce, a B2B marketing services and market research company successfully completes Phase I of a Market Research Project

Market Research Studies - Secret of Successfull Market

Secrets of Successful Market-Research Studies

Whether your goal is to expand into new markets, introduce a new product or service, or gauge customer reactions, even the smallest businesses can benefit from a simple but well-planned market-research study. 

Market research helps you understand your market, your customers, your competitors, and larger industry trends. High-quality research will reveal details about your current customers and will help you target new customers. For example, before you open an organic produce market, it is important to find out if there's a demand for food grown without pesticides and whether customers will pay more for it. 

In addition to the insight that you’ll gain into customer needs, market-research studies can help you avoid costly mistakes, such as introducing an unpopular line of goods or developing a service that no one really wants. Coca-Cola's introduction of New Coke in the 1980s demonstrates what happens when decisions aren't supported by solid research. Coke revised the formula of its traditional brand of soft drink and lost millions in sales. By performing a study and determining what people thought of the new formula, the company could have avoided public-relations headaches. 

When you establish a market-research study for your business, follow these basic guidelines:

• Use the right sample. The research sample — your study’s group of participants — has to be just the right size. Too large a sample is not cost effective, and too small a sample offers inaccurate results. You also need to have the right samples from your overall population. Even a sample as small as one percent of a market or group will work, as long as the sample truly reflects the overall geographic area or population that you want to query.
  
• Mirror the market. Your surveys must reflect all characteristics of the market from which it is drawn, such as geographical area or population segment. Nielsen TV ratings are based on very small samplings of the overall audience, but they're accurate to a few percentage points. For example, if half of your target market is aged 65 and older and half is 30 and younger, make sure that the sample size accurately reflects this demographic. If one-third of your market lives in one town and two-thirds lives in another, your survey must reflect the geographic split in order to give you accurate and useful information.
  
• Get quantifiable results. Successful studies follow proven approaches based on statistics and sampling. But don’t worry — you don't need a PhD in mathematics. Most results can be tabulated with simple arithmetic and broken down into percentages that anyone can understand.

If you follow these guidelines, you’ll collect information that can contribute to the success of your enterprise. In short, market-research studies can save you money, save you time, and — above all — save you from disaster. 

Ref: http://www.allbusiness.com/marketing/market-research/397-1.html 


For more information on Market Research Studies  Talk 2 SEO &  Market Research Services

Market Research Services

We are providing market research, business research, financial research services of its wide clientele. All these services are offered with the backing of extensive research, years of experience and in depth market knowledge. We are providing variety of market research services, which include primary and secondary research. We first conduct qualitative research that includes focus groups and quantitative research such as surveys, which help us give better results.

Once the primary data is collected, we perform further analysis from the gathered information. Our services in market research include, surveys such as telephonic, online, face-to-face, in-depth, qualitative, business and financial. 

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Market Research

Market Research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.

Marketing research is often partitioned into two sets of categorical pairs, either by target market:

• Consumer marketing research, and
• Business-to-business (B2B) marketing research

Or, alternatively, by methodological approach:

• Qualitative marketing research, and
• Quantitative marketing research

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