Outbound marketing techniques such as email marketing, direct mailing, cold calling and event marketing – all are very dependent on high-quality prospect lists.

 This year when you are ready to start your outbound marketing campaigns make sure that you have a good quality prospect list which is called and verified for accuracy before you start using them. Companies mostly spend more than 50% of their annual marketing budgets on outbound marketing activities.

 Though our topic today is not about Outbound marketing vs Inbound marketing, it is important to consider the significant amount of time and resources spent on your cold calling, email, mailing and event marketing campaigns. The ROI justification is critical when you invest so much on these campaigns.